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Summergeist

Welcome to Summergeist: our new report on this summer’s defining trends, based on US Google Trends data.

From the hottest looks to the coolest dessert flavor, scroll to explore what’s trending on Google for summer 2026

Summer bites: a taste of what’s trending this summer

Summer sips: the drinks that are catching our attention this season

Spritzes spike every summer. “What goes in an aperol spritz” is a breakout search over the past month and “how to make a hugo spritz at home” spiked 2200% in the same timeframe

Summer fashion the styles that are strutting down our Search bar

Capri pants spike in May / June each year, and are at an all-time high in 2026. “Polka dot capris” and “capri jumpsuit” were breakout searches over the past month

Summer beauty hair, skin and nail trends to keep you feeling fresh

Summer tunes the music we can’t stop searching for

Bruno Mars and Noah Kahan are the top searched concert tours in 2026 so far, while nostalgic duo tours “chris brown and usher tour” and “neyo and akon tour” are the top trending

This summer, we’re also singing along to Zara Larsson. “Midnight sun lyrics” is currently at an all-time high for the fourth time in 2026 so far

Summer watch parties from the big screen to binge watches, entertainment trends on the rise

Summer reading book trends to keep you engaged all summer long

“Books to read on vacation” increased by +110% over the past month and Italy was the top trending destination searched with it

The Off-Campus series by Elle Kennedy is the top trending book series this past month. The first book, The Deal, is also the top trending book and audiobook in the same timeframe

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