Summer is here, and the summer fashion trends are popping off, including search interest in crochet outfits, raffia, and a variety of swimwear.
Trending in 2025, US
Top trending swim coverup materials and styles
- 1 Terry Search it
- 2 Cotton Search it
- 3 Button up Search it
- 4 Fringe Search it
- 5 Kimono Search it
In 2024, search interest for “raffia clutch,” surpassed search interest for “straw clutch,” and has stayed higher through 2025
It's no surprise that sunscreens and SPF's spike in the summer, and tanning drops are having their moment too
Trending in 2025, US
Top trending sunscreen questions
- 1 Are chemical sunscreens safe? Search it
- 2 What's the highest SPF you can buy? Search it
- 3 What UV index requires sunscreen? Search it
- 4 Is expired sunscreen still good? Search it
- 5 Can I take spray sunscreen on a plane? Search it
Topics that spike every June in the US
Trending in 2025, US
Top trending summer makeup looks
- 1 Natural Search it
- 2 Dewy Search it
- 3 Bronzy glow Search it
- 4 Clean Search it
- 5 No makeup makeup Search it
Light and refreshing foods are trending this summer, as is outdoor grilling
Foods that spike every summer
Trending in 2025, US
Top trending “on the grill” searches
- 1 Kabobs Search it
- 2 Boneless skinless chicken thighs Search it
- 3 Smash burgers Search it
- 4 Pork chops Search it
- 5 Salmon Search it
Trending in 2025, US
More southern states search for “iced coffee” while northern states search more for “iced tea” over all time
Water-related activities have been spiking, including days at the pool, lake, and beach.
Trending in 2025, US
Top trending “...for pool”
- 1 Floating mahjong table Search it
- 2 Pool lights Search it
- 3 Backwash hose Search it
- 4 Blow up slide Search it
- 5 Chlorine stabilizer Search it
Trending in 2025, US
The northern US searched more for “lake trip” in the past month, while the southern parts of the US searched more for “beach trip”
Trending in 2025, US
Top trending waterproof shopping searches
- 1 Earbuds Search it
- 2 Phone pouch Search it
- 3 Tote bag Search it
- 4 Camera Search it
- 5 Bluetooth speaker Search it
It wouldn't be summer without summer school or summer jobs
Trending in 2025, US
Top searched summer job types
- 1 Summer camp Search it
- 2 Library Search it
- 3 Tutoring Search it
- 4 Retail Search it
- 5 Lifeguard Search it
Trending in 2025, US
The northern US searched more for “summer jobs” in the past month, while the southern US searched more for “summer classes”
Trending in 2025, US
Top trending summer school questions
- 1 When does summer school start for high school? Search it
- 2 What is summer school like? Search it
- 3 What time does summer school end? Search it
- 4 How long is summer school for one class? Search it
- 5 Is summer school optional? Search it